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Sticker shock pushes shoppers out of new-car market as affordability crisis deepens

Dec 24, 2025Car Financing News40 comments

Auto industry experts say consumers turning to used cars find little relief as prices remain elevated

A growing number of consumers are shying away from the new car market as prices increasingly become out of reach. But used cars aren’t offering much relief either, according to auto industry experts.

Joseph Yoon, consumer insights analyst at Edmunds, told FOX Business that shoppers are contending with the highest average monthly payments and highest average loan balances ever seen at Edmunds. The company’s data from October, the most recent on record, showed that the average monthly payment for a new vehicle reached a new all-time high of $766. The average amount financed toward a new vehicle also topped a new record at $43,218.

It’s putting additional pressure on shoppers at a time when consumer confidence has continued to deteriorate.

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